Microsoft, NVIDIA and iStreamPlanet to produce first 3D live streaming event built on Microsoft Silverlight and NVIDIA 3D Vision technology
3D streaming video has finally made it to the Web! On July 3rd at 7:30 pm ET TNT RaceBuddy 3D will feature a live 3D video broadcast of the NASCAR Sprint Cup Series race “Coke Zero 400 powered by Coca-Cola” in Daytona, FL. The streaming event, among the first of its kind, will be powered by Microsoft Silverlight and NVIDIA 3D Vision technologies and produced by digital media services provider iStreamPlanet.
The event will be the first public showcase of the integration between NVIDIA 3D Vision and Microsoft Silverlight, announced recently at Computex 2010 in Taipei. The Silverlight-based RaceBuddy 3D video player, developed jointly by iStreamPlanet and NVIDIA, is not only the first browser-hosted video player with 3D Vision support but also the first player to enable true 3D playback in both windowed and full screen modes. Web surfers can now enjoy high definition 3D video from a browser right alongside interactive elements like the RaceBuddy automated leader board! For content owners, this innovation unlocks a brand new monetization channel for 3D content by enabling content owners to build rich interactive 3D experiences, display banner ads, insert pre/post-roll ads, and even implement VOD and subscription services for 3D video – all within the familiar environment of a Web browser.
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