Situation
- The managed webcasting experts at iStreamPlanet were engaged to do the live event production and delivery for the Ice Cube concert at the South by Southwest (SXSW) music festival. The event's online host would be Ice Cube's new Internet venture UVNTV.com, a site intent on taking the picture quality of Web video to the next level. Streaming the Ice Cube event live was a UVNTV.com first.
Solution
- Silverlight allowed for the kind of picture that was key to UVNTV's commitment to HD-quality images. UVNTV COO Rick Freeman explains, "Silverlight allows us to maintain an optimal bitrate in order to offer a level of quality in video streaming which could never be done with Flash. Our video streams in real time for a crystal clear user experience where one video or clip or full-length feature will play seamlessly behind the other. There's no buffering involved, which never could be accomplished with Flash."
Benefits
- The success of streaming the Ice Cube concert live really opened Freeman's eyes to the possibilities with Silverlight, particularly at a live music mecca like SXSW. Now he's got big plans, saying, "Based on what I've learned about this whole SXSW experience, I think we're only scratching the surface of what we can do with this Microsoft Silverlight technology. We're going to make some great innovations and, hopefully, we'll be back here in Austin next year."
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