iStreamPlanet Streams Nvidia’s GPU Conference Live to Multiple Devices

StreamPlanet is the leading live managed broadcast solution provider enabling organizations of all sizes to extend the reach of their live events through affordable online broadcasts. NVIDIA, the technology leader in graphics processing, turned to iStreamPlanet to deliver their 2012 GPU Technology Conference keynotes to a connected audience tuning in live and on demand via multiple devices including desktops, smartphones and tablets.

NVIDIA

Challenge
Events to Viewers on Multiple Devices NVIDIA’s GPU Technology Conferences are an incredibly valuable way to share product and industry information to company employees as well conference attendees. NVIDIA uses their conferences to announce new products, technologies, and layout their vision for the future of GPU computing and its impact on the future of science and innovation. One of NVIDIA’s goals for 2012 was to extend the reach of the GPU Technology Conference (GTC) by offering the executive keynotes to viewers around the world via a live video broadcast as well as on-demand, reaching viewers tuning in at their desktops, and on smartphones and tablets.

Recommended Solution: iStreamPlanet Managed Broadcast Services
iStreamPlanet’s managed broadcast solutions provided NVIDIA with end to end services to acquire, encode, publish, and deliver their live keynotes online, ensuring a high quality viewer experience regardless of the type of screen their viewers were accessing.

Implementation
All video workflows include the following steps; we’ll use this as the outline to break down the execution of the NVIDIA GTC 2012 keynote broadcast:

  1. Production or creation of the content
  2. Acquisition of the content
  3. Encoding
  4. Publishing
  5. Playback
  6. Analytics

Using this video workflow we can break down the GTC keynotes to see how the video content is ultimately delivered to a global, connected audience.

CASE STUDY: iStreamPlanet Brings Nvidia’s GPU Conference Live to Multiple Devices

INTRODUCTION
StreamPlanet is the leading live managed broadcast solution provider enabling organizations of all sizes to extend the reach of their live events through affordable online broadcasts. NVIDIA, the technology leader in graphics processing, turned to iStreamPlanet to deliver their 2012 GPU Technology Conference keynotes to a connected audience tuning in live and on demand via multiple devices including desktops, smartphones and tablets.

Acquisition
iStreamPlanet acquired the main program feed from the switcher in HD format via SDI cable, a very typical setup for a live event of this size.

Encoding
Once the content was acquired it was then encoded onsite on three encoders in formats targeting each device:

  1. Microsoft’s IIS Smooth Streaming format in adaptive bit rate (ABR) encoding for desktop streams
  2. Apple HLS format for playback on iOS devices including iPhones and iPads .
  3. Adobe Flash format for playback on PCs and Android devices.

As part of their process iStreamPlanet always provides a backup for each encoder as well as a broadcast quality line record of the event to act as a backup should anything happen to the streams. This broadcast quality line record can also be used for editing and re-purposing the a broadcast quality line record of the event to act as a backup should anything happen to the streams. This broadcast quality line record can also be used for editing and repurposing the video.

Publishing
The encoded content was then published to iStreamPlanet’s cloud origin, providing one publishing point for content delivery networks (CDNs) to access. iStreamPlanet also helped NVIDIA secure CDN services for final delivery of the streams using Akamai’s HD Network.

Playback
iStreamPlanet developed the desktop player with DVR controls. Players were also developed specifically for the iOS and Android devices to support those specific formats and screen sizes.

Analytics
One of the benefits of providing live broadcasts online is the ability to capture viewer analytics to help inform event and content strategy. NVIDIA was able to capture valuable information from their keynotes including the number of viewers, where they were located, what device they were using, when they tuned in and when they dropped off. iStreamPlanet monitored the video quality during the webcast to be able to quickly spot any issues with the viewing experience.

Results
NVIDIA was able to easily and affordably reach a broader audience with their live event through the online broadcasts of their keynotes as well as offering viewing via VoD, improving the overall ROI of the conference.

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