Live Streams Dominate Ad View Growth

Once again live streaming is showing the fastest ad viewing growth according Freewheel’s Q2 2015 Video Monetization report, rising 146% in year over year growth.

The majority of those views are still coming from live sports, at 78%. But all other live programming is up as well including news up to 7% of the pie, and long form, live linear entertainment streaming is up to 15%.

 

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And while OTT pure play providers (think YouTube) are still relying on short form for ad view growth, premium programmers are seeing over a third of their views coming from live content.

 

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The FreeWheel Video Monetization Report is released quarterly and highlights the changing dynamics of how enterprise-class content owners and distributors are monetizing premium digital video content.

>> Download the free report from FreeWheel