"The Sochi Winter Games took place in the largest country in the world with the most events ever, and we are pleased that Americans overwhelmingly chose to bring us into their living rooms - and onto their laptops, tablets and mobile devices - for what was an exhilarating and gratifying 18 days."
- Mark Lazarus
NBC Sports Group Chairman
This certainly isn't the first time that the Olympics have been delivered online, iStreamPlanet has been streaming the Olympics to connected viewers since the 2008 games in Beijing. What makes this Olympics unique is that it was the first time it was delivered via the cloud using Aventus and Azure Media services for the ingest, encoding, packaging and publishing of all 41 live feeds, from Sochi to connected US viewers who watched the games on their PCs, tablets, Macs, and smartphones.
The Sochi Olympics revealed to the world the world's first built for the cloud live video workflow solution. Contrary to anything we've see on the market today, the entire video workflow has been fully automated via APIs, from the moment an event gets scheduled, to the playback on all target devices. One channel, 41 channels or 100s of live channels and events are spun up in matter of seconds, not hours, days or months, and because of all the telemetry, QoS, fault tolerance, resiliency and self-healing features we built into Aventus, something that was inherently complex has now become easy and cost effective to operate.
Taking advantage of the scalability and flexibility of Aventus NBC Sports Group was able to stream more live content to more devices, pulling in a larger viewership resulting in record breaking numbers for the broadcaster with over 10.8 million hours of streaming delivered over 18 days.
TV Everywhere played an important role during the Sochi Olympic Games with verification rates being significantly higher than the 2012 London Olympic Games. The Feb. 21 verified live stream of the Olympic men’s ice hockey semifinal between the United States and Canada, which Team Canada won 1-0, generated more than 2.1 million unique users (2.122 million) – believed to be the largest “TV Everywhere” verified streaming audience in U.S. history and ranking #1 in unique users for any NBC Sports Digital stream.